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GB LIFTS FORMS WINNING DOUBLES PARTNERSHIP WITH BADMINTON STAR NATHAN ROBERTSON, 2006 WORLD CHAMPION AND OLYMPIC SILVER MEDALLIST

GB Lifts, the UK’s leading independent supplier of lifts, have agreed a personal sponsorship deal with 2006 World Badminton Champion and 2004 Olympic Silver Medallist, Nathan Robertson. The agreement sees Nathan wearing the GB Lifts branding on his playing and training kit and co-hosting a number of events on behalf of the company throughout the coming year.

Nottingham born Nathan leapt onto the national public radar in 2004 when, in partnership with Gail Emms, he won the Mixed Doubles silver medal at the Athens Olympic Games. GB Lifts Managing Director Jim Simpson is delighted to be working with such a distinguished champion. “Nathan is a true sports ‘personality’ and his achievements are phenomenal. Badminton is a huge participation sport and Nathan is a fantastic ambassador and example to youngsters, having started playing at six years old and represented his country with great distinction over 80 times. We are delighted that a sportsman who does so much to lift Great Britain has chosen to partner with GB Lifts.”

In an international career that to date spans 12 years, Nathan has collected several cabinets full of medals, including numerous National, European, Commonwealth, Olympic and world titles as both a singles and doubles player. In 2006, he and Gail Emms won the World Mixed Doubles Championship in Madrid and he has enjoyed No.1 world ranking as a doubles player and No.4 world ranking in Men’s Singles play.

Commenting on his partnership with GB Lifts, Nathan says, “It takes immense dedication to transfer ability into results and reach the top. My own career is all about such levels of commitment to success and it is a philosophy I see reflected in the achievements of Jim and his team. Like GB Lifts, it took me 20 years of hard work to achieve overnight success and I am pleased to be associated with a like-minded organisation.”