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News

GB LIFTS TEAMS UP WITH SHAUN MURPHY, 2005 WORLD PROFESSIONAL SNOOKER CHAMPION

GB Lifts, the UK’s leading independent supplier of lifts, have agreed a personal sponsorship deal with 2005 World Professional Snooker Champion, and current World No.2 player, Shaun Murphy. The agreement will see Shaun, nicknamed ‘The Magician’, wear the GB Lifts branding on his waistcoats during tournament play and co-host a number of events on behalf of the company throughout the coming year.

As GB Lifts’ Managing Director Jim Simpson explains, the partnership came about purely by chance. “I was in Perkins Restaurant in Keyworth and Shaun was in the adjacent booth to having lunch with his representatives from Champions (UK) PLC. I happened to overhear their group discussing sponsorship opportunities and grabbed the opportunity to make an approach.”

As a proven winner, with a fantastic record of dedication and success, Shaun’s profile and approach to his professional and personal life fits perfectly with the GB Lifts ethos. But, as Jim Simpson confirms, there is more to this partnership than association with Shaun’s snooker achievements. “Shaun brings much more to the party than his winning mentality, vital though that is. What is so appealing about Shaun is his genuine warmth of personality and selflessness. His commitment to others and generosity of spirit is an inspiration to all who follow and support his success on the snooker table.”

Commenting on his partnership with the Nottinghamshire company, Shaun added, “From my first meeting with Jim, I knew I would be happy to work with him and GB Lifts. The company prides itself on the highest possible standards of professionalism, never settling for second best when going that extra mile can improve performance. This is the way I live my life and play my snooker. In my eyes, to be associated with a company that specialises in ‘taking people to the very top’ is a perfect match..!”

At the time of writing, Shaun (and GB Lifts) can be seen on BBC2 contesting the Royal London Watches Grand Prix in Aberdeen from where he heads to The Waterfront Hall in Belfast for the Northern Ireland Trophy (November 4th to 11th).

Nottingham born Nathan leapt onto the national public radar in 2004 when, in partnership with Gail Emms, he won the Mixed Doubles silver medal at the Athens Olympic Games. GB Lifts Managing Director Jim Simpson is delighted to be working with such a distinguished champion. “Nathan is a true sports ‘personality’ and his achievements are phenomenal. Badminton is a huge participation sport and Nathan is a fantastic ambassador and example to youngsters, having started playing at six years old and represented his country with great distinction over 80 times. We are delighted that a sportsman who does so much to lift Great Britain has chosen to partner with GB Lifts.”

In an international career that to date spans 12 years, Nathan has collected several cabinets full of medals, including numerous National, European, Commonwealth, Olympic and world titles as both a singles and doubles player. In 2006, he and Gail Emms won the World Mixed Doubles Championship in Madrid and he has enjoyed No.1 world ranking as a doubles player and No.4 world ranking in Men’s Singles play.

Commenting on his partnership with GB Lifts, Nathan says, “It takes immense dedication to transfer ability into results and reach the top. My own career is all about such levels of commitment to success and it is a philosophy I see reflected in the achievements of Jim and his team. Like GB Lifts, it took me 20 years of hard work to achieve overnight success and I am pleased to be associated with a like-minded organisation.”